Mobile

The 3 most common positive descriptors of mobile brand experiences were: easy, helpful, and convenient.

Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” n=2,010 U.S. smartphone owners 18+, brand experiences=17,726, April 2017.

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Mobile Search Finance & Banking

Mobile searches related to financial planning and management have grown 70% over the last two years.
Google Data
Mobile Search Finance & Banking
99%

growth in mobile searches for “retirement calculator” over the last two years.
Google Internal Data
Mobile Search Finance & Banking

Searches for “saving advice” are up 15% in the past year.
Google Internal Data
Mobile Video

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.
Google
Mobile Search Automotive

Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).
Google
Mobile Search Finance & Banking

Mobile searches related to financial planning and management have grown 70% over the past two years.
Google