Apps Mobile Retail Micro-Moments
49%

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales, and purchases.

Related Data

Apps Mobile Search

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect
Apps Mobile Search

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data
Mobile Search Consumer Insights

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Google
Mobile Search Retail

Mobile searches related to "same-day shipping" have grown over 120% since 2015.

Google
Mobile Search Consumer Insights

In the past two years, mobile searches for "product reviews" have grown over 35%.

Google
Mobile Search Consumer Insights

Search interest in "open now" has tripled in the past two years.

Google Trends