49

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales, and purchases.

Google/Kelton: “How digital innovations influence consumer expectations,” U.S., Dec. 2016, n = 3,119 U.S. adults 18+

Tags

Related Data

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

December 2016 Google/Ipsos Connect

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

September 2017 Google Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

June 2017 Google

Mobile searches related to "same-day shipping" have grown over 120% since 2015.

June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Search interest in "open now" has tripled in the past two years.

June 2017 Google Trends