Mobile searches for “where to buy” grew over 85% in the past two years, with queries like “where to buy ugly Christmas sweater,” “where to buy cards,” and “where to buy gift boxes.”

Google Data, U.S., Jan.-June 2015 vs. Jan-June 2017.

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In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

Mobile searches for “gifts” grow 50% from the first week in December to the week of Christmas.

December 2016 Google Data, U.S., Dec. 2016.

Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.

March 2018 Google Data

Mobile searches for “unique gifts” have grown 110% in the past two years.

March 2018 Google Data