Mobile searches for “where to buy” grew over 85% in the past two years, with queries like “where to buy ugly Christmas sweater,” “where to buy cards,” and “where to buy gift boxes.”

Google Data, U.S., Jan.-June 2015 vs. Jan-June 2017.

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In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

Mobile searches for “gifts” grow 50% from the first week in December to the week of Christmas.

December 2016 Google Data, U.S., Dec. 2016.
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies