76

of people who search on their smartphones for something nearby visit a business within a day.

Google/Purchased, "Digital Diary: How Consumers Solve Their Needs in the Moment," Smartphone users = 1000, Local searchers = 634, Purchases = 1,140, May 2016.

Related Data

28

of searches for something nearby result in a purchase.

May 2016 Google/Purchased

People visit 1.5 billion destinations every month related to their Google Searches.

March 2016 Google Data

"Near me" mobile searches grew 136% YOY.

March 2016 Google Data
88

of people who conduct a local search on their smartphone visit a related store within a week.

March 2016 Google/Ipsos Connect

Mobile makes up 84% of all "near me" searches.

March 2016 Google Data
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright