"Near me" mobile searches grew 136% YOY.

Google Internal Search Data, U.S., March 2016. Google Trends, U.S., March 2016 v. March 2015.

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76

of people who search on their smartphones for something nearby visit a business within a day.

May 2016 Google/Purchased
28

of searches for something nearby result in a purchase.

May 2016 Google/Purchased

People visit 1.5 billion destinations every month related to their Google Searches.

March 2016 Google Data
88

of people who conduct a local search on their smartphone visit a related store within a week.

March 2016 Google/Ipsos Connect

Mobile makes up 84% of all "near me" searches.

March 2016 Google Data
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright