Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.

Tags

Related Data

33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto
61

of people expect brands to tailor experiences based on their preferences.

March 2018 Google/Greenberg
90

of leading marketers say personalization significantly contributes to business profitability.

March 2018 Econsultancy and Google
46

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

December 2017 Google/Heart+Mind Strategies
61

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

June 2018 Google/Ipsos