Mobile Search Experience & Design 7s The average time it takes to fully load a mobile landing page has dropped by seven seconds. Appears In Find out how you stack up to new industry benchmarks for mobile page speed Related Content Calling all marketers: Insights that will shape your mobile strategy Principles of mobile site design: Delight users and drive conversions Building Websites for the Multi-Screen Consumer Related Data Apps Mobile Search 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Mobile Search Experience & Design On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold. Mobile Search Experience & Design Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements. Mobile Search Experience & Design As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%. Mobile Search Experience & Design As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Mobile Search Experience & Design 79% of pages were over 1MB, 53% over 2MB, and 23% over 4MB.