Mobile Search Experience & Design

Related Data

Mobile Search Experience & Design

On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.

Google Research
Mobile Search Experience & Design

Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements.

Google
Mobile Search Experience & Design

As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%.

Google/SOASTA
Mobile Search Experience & Design

As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.

Google/SOASTA
Mobile Search Experience & Design
79%

of pages were over 1MB, 53% over 2MB, and 23% over 4MB.

Google Research
Mobile Search Experience & Design
25%

of pages could save more than 250KB and 10% can save more than 1MB that way.

Google Research