Mobile conversion rates are lower than desktop.

Google Data, aggregated, anonymized data from Google Analytics for U.S. retailers, April 2016.


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Related Data

The average time it takes to fully load a mobile landing page has dropped by seven seconds.

January 2018 Google Research

On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.

January 2018 Google Research

Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements.

January 2018 Google

As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%.

December 2017 Google/SOASTA

As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.

December 2017 Google/SOASTA

of pages were over 1MB, 53% over 2MB, and 23% over 4MB.

January 2018 Google Research