49

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales and purchases.

Google/Kelton: “How digital innovations influence consumer expectations,” U.S., Dec. 2016, n = 3,119 U.S. adults 18+

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Related Data

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Jan. 2017 Google/Ipsos Connect

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

Mobile searches for "gifts" grow 50% from the first week in December to the week of Christmas.

Dec. 2016 Google

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past 2 years.

Jan. - June 2015 vs. Jan. - June 2017 Google

Mobile searches related to "same-day shipping" have grown over 120% since 2015.

Jan. - June 2017 vs. Jan. - Jun 2015. Google