Mobile searches for online games and puzzles have grown over 75% overall in the past two years.

Google Data, U.S., Jan.–Sept. 2017 vs. Jan.–Sept. 2015.

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People have searched for online games and puzzles in over 235,000 ways in the past two years.

September 2017 Google Data

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

March 2018 Google Data

Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.

March 2018 Google Data

Mobile searches for “unique gifts” have grown 110% in the past two years.

March 2018 Google Data

Mobile searches for “gifts for ___ lover(s)” have grown by over 130% in the last two years (for example, “gifts for hawaii lovers”).

March 2018 Google Data

Mobile searches for “gifts for ___ from ____” have grown by over 140% in the past two years (for example, “gifts from kids to mom”).

March 2018 Google Data