Mobile searches for online games and puzzles have grown over 75% overall in the past two years.

Google Data, U.S., Jan.–Sept. 2017 vs. Jan.–Sept. 2015.

Tags

Related Data

People have searched for online games and puzzles in over 235,000 ways in the past two years.

September 2017 Google Data

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

March 2018 Google Data

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

December 2017 Google/Phocuswright

Smartphone users cite price as the most important factor in booking travel.

December 2017 Google/Phocuswright

Easy search functionality and a simple booking process are also cited as important features.

December 2017 Google/Phocuswright

Friction on a mobile site when completing a booking can lead to travelers trying another site.

December 2017 Google/Phocuswright