Google Data, U.S., Jan.–Sept. 2017 vs. Jan.–Sept. 2015.

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Mobile searches for lipsticks and lipglosses have grown over 100% overall in the past two years.

September 2017 Google Data

Mobile searches for “where to buy” lipsticks and lipglosses have grown over 630% in the past two years.

September 2017 Google Data

Mobile searches for “best” lipsticks and lipglosses have grown over 100% in the past two years.

September 2017 Google Data

Mobile searches for lipsticks and lipglosses “reviews” have grown over 110% in the past two years.

September 2017 Google Data

Mobile searches for anti-aging creams and moisturizers “reviews” have grown over 105% in the past two years.

September 2017 Google Data

of females 18 to 24 years old used their phones to search for health and beauty how-to content in the past three months.

Jun. 2015 Google/Galaxy