Mobile Search Consumer Insights Consumer Goods Retail

Mobile searches for “best ___ earbuds” have grown by over 130% in the past two years (e.g., “best true wireless earbuds,” “best bluetooth earbuds,” and “best noise cancelling earbuds”).

Related Data

Apps Mobile Search
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
Mobile Search Consumer Insights

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Google/Ipsos