Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.

Google Data, U.S., 2016 vs 2018.

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Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

December 2017 Google/Phocuswright

Smartphone users cite price as the most important factor in booking travel.

December 2017 Google/Phocuswright

Easy search functionality and a simple booking process are also cited as important features.

December 2017 Google/Phocuswright

Friction on a mobile site when completing a booking can lead to travelers trying another site.

December 2017 Google/Phocuswright

of U.S. travelers agree that they "always" use their smartphones when traveling, up from 41% in 2015.

December 2017 Google/Phocuswright

Travelers most frequently use their mobile devices to research activities or attractions, to locate shopping areas and restaurants, or to look up directions.

December 2017 Google/Phocuswright