Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

Google Data, U.S., April 2015–March 2016 vs. April 2017–March 2018.

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More than 60% of deal seekers say they research before they buy.

January 2018 Google/Ipsos
66

of all holiday shopping last season was planned before purchase.

January 2018 Google/Ipsos
57

of shoppers say they look for helpful recommendations or suggestions for gifts.

January 2018 Google/Ipsos
49

of early-bird shoppers research before they buy to make the best decision.

January 2018 Google/Ipsos
62

of deal seekers research before they buy to make the best decision.

January 2018 Google/Ipsos
42

of early-bird shoppers visit multiple websites before they make a decision.

January 2018 Google/Ipsos