In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.

Google Internal Data, U.S., Jan. 2016–April 2017.

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Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.

June 2018 YouTube Analytics Data

Mobile searches for “events/attractions” plus “near me” have grown over 500% in the last two years.

March 2018 Google Data

Mobile searches for “day/weekend” plus “trip” grew over 100% in the last two years.

March 2018 Google Data

Mobile searches that include “things to do” plus “tonight” grew over 100% in the last two years.

December 2017 Google Data

Mobile searches for “kids/family” plus “near me” grew over 390% during the last two years.

March 2018 Google Data