Search Travel

In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.

Related Data

Search Consumer Insights Travel
48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg
Search Consumer Insights Travel

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

Google/Greenberg