Search Travel

In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.

Related Data

Search Consumer Insights Travel

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.

Google/Greenberg
Search Consumer Insights Travel
48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg
Search Consumer Insights Travel

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

Google/Greenberg