Mobile Search Automotive

Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).

Related Data

Mobile Search Video
60%

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

Google Internal Data
Mobile Search Video

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Kantar TNS/Google
Mobile Search Automotive

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Google/Critical Mix
Mobile Search Consumer Insights

growth in mobile searches for "__ for me" in the past two years.

Google Data
Mobile Search Consumer Insights

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

Google Data
Mobile Search Automotive

More than half of searches related to parts, services, and maintenance come from mobile.

Google Internal Data