Mobile searches for “gift card balance” have grown by more than 90% in the past two years.

Google Data, U.S., April 2015–March 2016 vs. April 2017–March 2018.

Tags

Download JPG

Related Data

76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

of shoppers say they use online video while shopping in-store.

July 2018 Google/Ipsos