In the past two years, mobile searches for "product reviews" have grown over 35%.

Google Data, U.S. Jan. - June 2015 vs. Jan. - June 2017.

Related Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

June 2017 Google

Mobile searches for the term "best toothbrush" have grown over 100% in the past two years.

June 2017 Google

Mobile searches for "toothbrush reviews" have more than doubled over the past two years.

June 2017 Google

Search interest in "open now" has tripled in the past two years.

June 2017 Google Trends

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

June 2017 Google

"Is ____ worth it" has seen over 80% growth on mobile search in the past two years.

June 2017 Google