Mobile searches for “__ should I __” have grown 80% in the past two years.

Google Data, U.S., Mobile, Jan.-Sept. 2017 vs. Jan.-Sept. 2015.

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80

of people say they typically switch between online search and video when researching products to buy.

July 2018 Google/Magid

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

June 2017 YouTube

Black millennials watch substantially more YouTube on mobile than other millennials.

September 2016 Nielsen Electronic Mobile Measurement

There has been a 65% YOY increase in watch time for the top travel-related YouTube videos on mobile devices.

March 2016 YouTube Data