Google Data, U.S., April 2015–March 2016 vs. April 2017–March 2018.

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Related Data

Mobile searches for “24/7” + “customer service” have grown over 400% in the last two years.

March 2018 Google Data
88

of people are more favorable to brands that provide information along every stage of their journey.

March 2018 Google/Greenberg
80

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

January 2018 Google/Ipsos

shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

January 2018 Google/Ipsos

of smartphone users made purchases from companies that provided more useful information than the brands they originally intended to buy from.

January 2018 Google/Ipsos