In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

Google Data, U.S., Nov.-Dec. 2016.

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Mobile searches for the top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

Dec. 2016 Google

Mobile searches for "gifts" grow 50% from the first week in December to the week of Christmas.

Dec. 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Dec. 2016 Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Dec. 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

Dec. 2016 Google