Mobile searches that include “things to do” plus “tonight” grew over 100% in the last two years.

Google Data, U.S., July–Dec. 2015 vs. July–Dec. 2017.

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Search is the No. 1 channel high-value travelers turn to.

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Mobile searches for “events/attractions” plus “near me” have grown over 500% in the last two years.

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Mobile searches for “day/weekend” plus “trip” grew over 100% in the last two years.

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Mobile searches for “kids/family” plus “near me” grew over 390% during the last two years.

March 2018 Google Data

Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.

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Mobile searches for “best things to do” grew over 85% in the last two years.

March 2018 Google Data