Search Consumer Insights Travel

Mobile searches that include “things to do” plus “tonight” grew over 100% in the last two years.

Related Data

Search Consumer Insights Travel
48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg
Search Consumer Insights Travel

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

Google/Greenberg
Search Consumer Insights Travel

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.

Google/Greenberg
Search Consumer Insights Travel

Search is the No. 1 channel high-value travelers turn to.

Google/Greenberg