Related Data

43

of U.S. shoppers expect to pick up where they left off when returning to a retailer site.

December 2017 Google/Ipsos
84

of Americans are shopping for something at any given time and in up to 6 different categories.

December 2017 Google/Ipsos

In >25% of shopping occasions, shoppers say they turn to their smartphone first.

December 2017 Google/Ipsos
50

of shoppers keep some sort of digital list, via smartphone, laptop, app, or digital assistant.

December 2017 Google/Ipsos

shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

January 2018 Google/Ipsos

of smartphone users made purchases from companies that provided more useful information than the brands they originally intended to buy from.

January 2018 Google/Ipsos