Mobile searches for “what to get” grew by over 50% in the last two years.

Google Data, U.S., Jan.–June 2015 vs. Jan.–June 2017.

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While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

March 2018 Google/Greenberg

Mobile searches for “track” + “package” have grown by over 120% in the past two years.

March 2018 Google Data

Mobile searches for “24/7” + “customer service” have grown over 400% in the last two years.

March 2018 Google Data
88

of people are more favorable to brands that provide information along every stage of their journey.

March 2018 Google/Greenberg
80

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

January 2018 Google/Ipsos

shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

January 2018 Google/Ipsos