shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

Google/Ipsos, U.S., Playbook Omnibus 2018, n=1,604, online smartphone users, A18+, Jan. 2018.


Related Data


of U.S. shoppers expect to pick up where they left off when returning to a retailer site.

December 2017 Google/Ipsos

of Americans are shopping for something at any given time and in up to 6 different categories.

December 2017 Google/Ipsos

In >25% of shopping occasions, shoppers say they turn to their smartphone first.

December 2017 Google/Ipsos

of shoppers keep some sort of digital list, via smartphone, laptop, app, or digital assistant.

December 2017 Google/Ipsos

Mobile searches for “what to get” grew by over 50% in the last two years.

June 2017 Google Data

of smartphone users made purchases from companies that provided more useful information than the brands they originally intended to buy from.

January 2018 Google/Ipsos