Search Consumer Insights Omnichannel

shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

Related Data

Search Consumer Insights Omnichannel

While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

Google/Greenberg
Search Consumer Insights Omnichannel

Mobile searches for “track” + “package” have grown by over 120% in the past two years.

Google Data
Search Consumer Insights Omnichannel

Mobile searches for “24/7” + “customer service” have grown over 400% in the last two years.

Google Data
Search Consumer Insights Omnichannel
88%

of people are more favorable to brands that provide information along every stage of their journey.

Google/Greenberg
Search Consumer Insights Omnichannel
80%

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

Google/Ipsos
Search Consumer Insights Omnichannel

of smartphone users made purchases from companies that provided more useful information than the brands they originally intended to buy from.

Google/Ipsos