40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

Google/Heart+Mind Strategies, U.S., “Getting Things Done on Mobile,” n=1,847, A18+ smartphone users, Dec. 2017.


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of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos

is the average load time for a mobile page.

January 2017 Google

More than half of deal seekers use a mobile phone to shop even while they’re in a store.

January 2018 Google/Ipsos

of the online purchases deal seekers make are made on mobile.

January 2018 Google/Ipsos

of smartphone users in each market have a negative view of a brand if the mobile experience is slow.

December 2017 Google/Phocuswright

of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

December 2017 Google/Heart+Mind Strategies