40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

Google/Heart+Mind Strategies, U.S., “Getting Things Done on Mobile,” n=1,847, A18+ smartphone users, Dec. 2017.

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is the average load time for a mobile page.

January 2017 Google

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

September 2017 Google Data

Investing and stock-related app searches, such as “penny stock trading app” and “investment apps," have risen 115% YOY.

Sept. 2017 Google

Queries for yoga and meditation apps, such as “mindfulness apps” or “yoga for beginners app," have increased 65% YOY.

Sept. 2017 Google

Searches for “bodybuilding” or “weightlifting” apps have grown over 190%.

Sept. 2017 Google

Brand-specific searches for “delivery” and “pick up” apps have seen over 200% YOY growth.

Sept. 2017 Google