Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.

Tags

Related Data

of smartphone users in each market have a negative view of a brand if the mobile experience is slow.

December 2017 Google/Phocuswright

of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

December 2017 Google/Heart+Mind Strategies

of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

December 2017 Google/Heart+Mind Strategies

people say they can achieve the same goal on a brand’s mobile site as they can on its app.

December 2017 Google/Heart+Mind Strategies
53

of smartphone users do not have their favorite brand’s app installed.

December 2017 Google/Heart+Mind Strategies
42

of those who haven’t downloaded their favorite brand’s app have never considered downloading it.

December 2017 Google/Heart+Mind Strategies