Google Research,, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.


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40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

December 2017 Google/Heart+Mind Strategies

115% YOY rise in investing and stock-related app searches, such as “penny stock trading app” and “investment apps."

Sept. 2017 Google

65% YOY increase in queries for yoga and meditation apps, such as “mindfulness apps” or “yoga for beginners app."

Sept. 2017 Google

190%+ growth in searches for “bodybuilding” or “weightlifting” apps.

Sept. 2017 Google

200%+ YOY growth in brand-specific searches for “delivery” and “pick up” apps.

Sept. 2017 Google

of gaming app users are women.

July 2017 Ipsos