Consumer Insights Data & Measurement Experience & Design

A mobile shopping session contains at least six visits to an app or mobile site, and nearly half of those sessions include at least one transition between a mobile site and an app.

Related Data

Consumer Insights Data & Measurement Experience & Design

of marketers are using consumer research to drive decisions.

Google Surveys
Consumer Insights Retail Experience & Design

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

Google/BCG
Consumer Insights Retail Experience & Design

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

Google/BCG
Consumer Insights Data & Measurement Programmatic

More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.

Google Data