A mobile shopping session contains at least six visits to an app or mobile site, and nearly half of those sessions include at least one transition between a mobile site and an app.

Google/Verto, U.S. “The Mobile Shopping Journey,” A18+ smartphone users, Oct. 2017.

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of marketers are using consumer research to drive decisions.

April 2018 Google Surveys

Nearly 90% of marketers, across all types of organizations, agree that understanding user journeys across channels and devices is critical to their success.

May 2017 Econsultancy/Google

People are more than 2X as likely to add items to their basket when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

June 2019 Google/BCG

More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.

January 2019 Google Data