A mobile shopping session contains at least six visits to an app or mobile site, and nearly half of those sessions include at least one transition between a mobile site and an app.

Google/Verto, U.S. “The Mobile Shopping Journey,” A18+ smartphone users, Oct. 2017.


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of marketers are using consumer research to drive decisions.

April 2018 Google Surveys

Nearly 90% of marketers, across all types of organizations, agree that understanding user journeys across channels and devices is critical to their success.

May 2017 Econsultancy/Google

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

High-value travelers make an annual average of 7 airline bookings.

June 2018 Google/Greenberg

High-value travelers make an annual average of 9 hotel bookings.

June 2018 Google/Greenberg