86

of marketers believe improvements in speed for mobile sites and apps are helping drive increases in their customer satisfaction scores.

Econsultancy and Google, Marketing and Measurement Survey, n=514 marketing and measurement executives at North American companies with over $250M in revenues, Mar. 2017.

Tags

Download JPG

Related Data

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google

Brand-specific searches for time-saving "delivery" and "pick up" apps have grown 205%+ YoY.

Sept. 2017 Google

Investing and stock-related app searches such as "penny stock trading app," "home advisor app," and "investments app" have grown 115% YoY.  

Sept. 2017 Google

Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.

Sept. 2017 Google
100

YoY growth in search for "free food" or "drink deal" apps for restaurants.

Sept. 2017 Google

Searches for "coupon" apps related to specific brands have grown 90% YoY.

Sept. 2017 Google