86

of marketers believe improvements in speed for mobile sites and apps are helping drive increases in their customer satisfaction scores.

Econsultancy and Google, Marketing and Measurement Survey, n=514 marketing and measurement executives at North American companies with over $250M in revenues, Mar. 2017.

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people say they can achieve the same goal on a brand’s mobile site as they can on its app.

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of smartphone users do not have their favorite brand’s app installed.

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of those who haven’t downloaded their favorite brand’s app have never considered downloading it.

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of people didn’t know their favorite brand had an app.

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