53

of visits are abandoned if a mobile site takes longer than 3 seconds to load.

Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, March 2016.

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54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies
75

of people say their smartphones help them to be more productive.

December 2017 Google/Heart+Mind Strategies

B2B leaders’ mobile spending averages more than 50%, while laggards’ spending is typically less than 10%.

October 2017 BCG/Google

of B2B buyers who report a superior mobile experience are likely to buy again from the same vendor compared with about 50% of those reporting a poor mobile experience.

October 2017 BCG/Google