Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

Google/Verto, U.S., “Why Mobile Site UX Matters,” analysis of a sample of the highest reaching mobile sites in terms of monthly unique visitors across Finance, eCommerce, and Travel using Verto's Syndicated Data in 2017, n=254, March 2018.


Related Data


of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

of people expect brands to tailor experiences based on their preferences.

March 2018 Google/Greenberg

of leading marketers say personalization significantly contributes to business profitability.

March 2018 Econsultancy and Google

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

December 2017 Google/Heart+Mind Strategies

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

June 2018 Google/Ipsos