People who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are.

Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” n=2010 U.S. smartphone owners 18+, brand experiences=17,726, April 2017.

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The average mobile webpage takes 15.3 seconds to load.

January 2018 Google Research

delay in mobile load times can impact mobile conversions by up to 20%.

April 2017 Google/SOASTA
75

of smartphone owners turn to search first to address their immediate needs.

May 2016 Google/Purchased
76

of people who search on their smartphones for something nearby visit a business within a day.

May 2016 Google/Purchased
28

of searches for something nearby result in a purchase.

May 2016 Google/Purchased
30

of mobile searches are related to location.

April 2016 Google Data