54

of people say that their frustration increases as the load time for a brand’s mobile site increases.

Google/Civic Science 2018, U.S., n=1,131, A18+ smartphone owners, Nov. 2018.

Tags

Download JPG

Related Data

55

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

June 2018 Google/Greenberg
80

of Gen Zers say YouTube has helped them become more knowledgeable about something.

May 2018 Google/Ipsos Connect

is the average load time for a mobile page.

January 2017 Google

The average time it takes to fully load a mobile landing page has dropped by seven seconds.

January 2018 Google Research

On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.

January 2018 Google Research