30

of mobile searches are related to location.

Google Data, April 2016.

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75

of smartphone owners turn to search first to address their immediate needs.

May 2016 Google/Purchased
76

of people who search on their smartphones for something nearby visit a business within a day.

May 2016 Google/Purchased
28

of searches for something nearby result in a purchase.

May 2016 Google/Purchased

People visit 1.5 billion destinations every month related to their Google Searches.

March 2016 Google Data

"Near me" mobile searches grew 136% YOY.

March 2016 Google Data
88

of people who conduct a local search on their smartphone visit a related store within a week.

March 2016 Google/Ipsos Connect