Consumer Insights Experience & Design Omnichannel
43%

of shoppers who used their phones in stores over the holidays did so to look for deals or savings.

Related Data

Consumer Insights Experience & Design Omnichannel
61%

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

Google/Ipsos
Consumer Insights Experience & Design Omnichannel
50%

of people who used search before shopping looked for details about the store itself, such as locations or proximity.

Google/Ipsos
Consumer Insights Experience & Design Omnichannel

Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

Google/Ipsos
Consumer Insights Omnichannel
85%

of consumers will take a product-related action (reading reviews, comparing prices, making a purchase) within 24 hours of discovering a product that meets their needs.

Google/Ipsos Connect
Consumer Insights Omnichannel
76%

of consumers enjoy making unexpected discoveries when shopping.

Google/Ipsos Connect
Consumer Insights Omnichannel

Over 70% of consumers are on the lookout for new brands and products that make their lives easier.

Google/Ipsos Connect