of shoppers who used their phones in stores over the holidays did so to look for deals or savings.

Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday shoppers 18+ who shopped and used their phone in store n=2471, Nov. 2017–Jan. 2018.


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of shoppers would rather shop with brands that also have a physical location than ones that are online only.

June 2018 Google/Ipsos

of people who used search before shopping looked for details about the store itself, such as locations or proximity.

January 2018 Google/Ipsos

Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

December 2017 Google/Ipsos

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

On average, new car buyers visit two dealerships before making a purchase.

September 2018 Googe/KANTAR TNS