70

of travelers have done travel research on their smartphone.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1664 U.S. travelers ages 18+, April 2016.

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of travel app users reported abandoning apps when they were no longer needed.

October 2016 Google/Ipsos
71

of smartphone users who use their phones for travel do so at least weekly.

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of travel app users discover apps by browsing app stores.

October 2016 Google/Ipsos
45

of travel app users said notifications containing trip status updates were most useful.

October 2016 Google/Ipsos
58

of travel apps are used at least monthly.

October 2016 Google/Ipsos