mobile travelers who have done travel research on a smartphone then called to book or to get more information.

Google/Ipsos Connect, Travel Playbook Omnibus, n=890 U.S. travelers ages 18+ who use a smartphone and have done travel research on their smartphone, April 2016.


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Related Data

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

June 2018 Google/Greenberg

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

December 2017 Google/Phocuswright

Smartphone users cite price as the most important factor in booking travel.

December 2017 Google/Phocuswright

Easy search functionality and a simple booking process are also cited as important features.

December 2017 Google/Phocuswright