YouTube Data, U.S., Jan.–Mar. 2015 vs Jan.–March 2016.

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80

of people say they typically switch between online search and video when researching products to buy.

July 2018 Google/Magid

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

April 2018 Google/Ipsos

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

April 2018 Google/Ipsos

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.

April 2018 Google/Ipsos
60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

December 2017 Kantar TNS/Google