Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

of video-viewing occasions get all or most of people’s attention.

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.