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Moms are significantly more likely to watch YouTube alone than to watch with their kids.

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Moms' top three reasons for watching YouTube are entertainment, learning, and watching with their kids.

Google/Ipsos Connect
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moms come to YouTube for parental guidance.

Google/Ipsos Connect
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of moms who turned to YouTube videos for guidance on parenting topics watched videos made by brands or companies.

Google/Ipsos Connect
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Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect
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millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Google/Ipsos Connect
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72%

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

Google/Ipsos Connect