Moms are significantly less likely than dads to say they've continued to pursue their personal passions since having children.

Google/Ipsos Connect, U.S., “Human Stories: Gen X and Millennial Parents,” Sept. 2016.

Tags

Download JPG

Related Data

Searches for parenting/family-related apps such as "allowance and chores app for kids" and "brushing teeth app for kids free" have grown 65% YoY.

Sept. 2017 Google
74

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

Sept. 2016 Google/Ipsos Connect
75

of millennial parents say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X parents.

Sept. 2016 Google/Ipsos Connect

Nearly 8 out of 10 millennial parents agree that their child is one of their best friends.

Sept. 2016 Google/Ipsos Connect
80

of dads go to YouTube for guidance on key parenting topics.

Sept. 2016 Google/Ipsos Connect
91

of dads watch YouTube at least monthly.

Sept. 2016. Google/Ipsos Connect,