moms come to YouTube for parental guidance.

Google/Ipsos Connect, U.S., “Human Stories: Gen X and Millennial Parents,” Sept. 2016.

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of moms are open to videos by brands or companies on YouTube when seeking guidance across parenting topics.

Sept. 2016 Google/Ipsos Connect

Moms are significantly more likely to watch YouTube alone vs. watch with their kids.

Sept. 2016 Google/Ipsos Connect

Moms' top three reasons for watching YouTube are entertainment, learning, and watching with their kids.

Sept. 2016 Google/Ipsos Connect

Over 50% moms who turned to YouTube videos for guidance on parenting topics watched videos made by brands or companies.

Sept. 2016 Google/Ipsos Connect

After seeking entertainment and tips, Moms' number three reason for watching YouTube is to watch with their children.

Sept. 2016 Google/Ipsos Connect

Dads watch YouTube more than moms to find parenting guidance.

Sept. 2016 Google/Ipsos Connect