moms come to YouTube for parental guidance.

Google/Ipsos Connect, U.S., “Human Stories: Gen X and Millennial Parents,” Sept. 2016.

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Moms are significantly more likely to watch YouTube alone than to watch with their kids.

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of moms who turned to YouTube videos for guidance on parenting topics watched videos made by brands or companies.

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72

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

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