Data & Measurement Monetization

Search interest for “my activity,” where users can manage information saved to their Google Account, like search and browsing history, has increased by more than a thousand percent worldwide.

Related Data

Data & Measurement Monetization

Last year, people made 2.5 billion visits to their Google Account pages, where they can view or adjust how their ads are personalized.

Google Trends
Consumer Insights Data & Measurement Micro-Moments

Leading markers are 1.5X as likely as the mainstream to increase investments in capabilities like machine learning to predict customer needs.

Google/Econsultancy
Data & Measurement

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.

Bain/Google
Data & Measurement

Leaders are 1.4X as likely as laggards to use proxy metrics, such as search demand, to make business decisions when outcomes can’t be measured directly.

Bain/Google
Data & Measurement

Leaders are 1.3X as likely as laggards to use proxy metrics to fill data gaps in their measurement strategy.

Bain/Google