Mobile searches for “do I need” have grown 65% in the past two years.

Google Data, U.S., July–Dec. 2015 vs. July–Dec. 2017.

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93

of shoppers say they have used online resources in the past week.

February 2019 Google/Ipsos
83

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

February 2019 Google/Ipsos
93

93% of shoppers say they've used online resources.

February 2019 Google/Ipsos

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

January 2019 Google/Ipsos

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

January 2019 Google/Ipsos

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

January 2019 Google/Ipsos