Search Consumer Insights

Mobile searches for “should I” grew over 65% in the in the past two years.

Related Data

Search Consumer Insights Retail
93%

of shoppers say they have used online resources in the past week.

Google/Ipsos
Search Consumer Insights Retail
83%

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

Google/Ipsos
Search Consumer Insights Retail
93%

93% of shoppers say they've used online resources.

Google/Ipsos
Search Consumer Insights

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

Google/Ipsos
Search Consumer Insights

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

Google/Ipsos
Search Consumer Insights

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

Google/Ipsos