People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

Google Brand Lift Data, U.S. Navy, 2017–2018.


Download JPG

Related Data

Watch time before and after the Iowa Caucuses

Watch Time Before After Iowa Caucus 1
February 2016 Google Data

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

of global YouTube watch time happens on smartphones and tablets.

December 2018 Google Data

Watch time of videos related to “quiet time” grew by 80% over the last year.

2018 YouTube