Local convenience is key as "near me" searches for health-related services have doubled since 2015.

Google Trends, U.S., Jan. 2014 vs. Jan. 2017.

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Searches for yoga and meditation apps, such as "mindfulness apps" or "yoga for beginners app," grew 65% YoY.

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Searches for “bodybuilding” or “weightlifting” apps have grown over 190% YOY.

September 2017 Google Data

Searches for fitness-related apps for athletic clothing and shoes have grown over 135% YoY.

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Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

January 2019 Google/Ipsos

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

January 2019 Google/Ipsos

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

January 2019 Google/Ipsos