Local convenience is key as "near me" searches for health-related services have doubled since 2015.

Google Trends, U.S., Jan. 2014 vs. Jan. 2017.

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Related Data

Searches for yoga and meditation apps, such as "mindfulness apps" or "yoga for beginners app," grew 65% YoY.

September 2017 Google Data

Searches for “bodybuilding” or “weightlifting” apps have grown over 190% YOY.

September 2017 Google Data

Searches for fitness-related apps for athletic clothing and shoes have grown over 135% YoY.

September 2017 Google Data
78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data