Local convenience is key as "near me" searches for health-related services have doubled since 2015.

Google Trends, U.S., Jan. 2014 vs. Jan. 2017.

Tags

Related Data

65

YoY growth in search for yoga and meditation apps such as "mindfulness apps" or "yoga for beginners app."

Sept. 2017 Google

Searches for "bodybuilding" or "weightlifting" apps have grown 190%+.

Sept. 2017 Google

Searches for fitness-related apps for athletic clothing and shoe brands have seen a YoY growth of 135%+.

Sept. 2017 Google

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data