On average, new car buyers visit two dealerships before making a purchase.

Google/KANTAR TNS, U.S., Auto Consumer Barometer 2018, Base: New car buyers, n=519, Q3 2018.


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Related Data


of automotive searches come from a mobile device.

December 2017 Google Data

Search remains the most commonly used research tool when buying a car.

December 2017 Googe/KANTAR TNS

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data

of car buyers research online before they buy.

December 2018 Google/Kantar TNS

of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

December 2018 Google/Kantar TNS

Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.

December 2018 Pixability/Google