Search Entertainment Sports Television & Film People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam." Appears In What search trends can teach you about sports fans Related Data Mobile Search Consumer Insights 78% of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile. Mobile Search Consumer Insights 16 X March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer. Mobile Search Consumer Insights > 3M People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament. Mobile Search Video During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY. Search Video Entertainment 7.5M There have been 7.5 million incremental searches for the brands advertising during the big game. Search Entertainment Sports The number of searches for the brands advertised during the big game increased 40% YOY.