Search Entertainment Sports Television & Film

People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

Related Data

Mobile Search Consumer Insights
78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

Google Data
Mobile Search Consumer Insights

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.

Google Data
Mobile Search Consumer Insights

People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.

Google Data
Mobile Search Video

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

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Search Video Entertainment

There have been 7.5 million incremental searches for the brands advertising during the big game.

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Search Entertainment Sports

The number of searches for the brands advertised during the big game increased 40% YOY.

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