People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

Google Data, Worldwide, Aug. 14–21, 2016.

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78

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

March 2016 Google Data

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.

March 2016 Google Data

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

February 2016 Think with Google

There have been 7.5 million incremental searches for the brands advertising during the big game.

February 2016 Think with Google

The number of searches for the brands advertised during the big game increased 40% YOY.

February 2016 Think with Google